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課程名稱 |
資訊管理
INFORMATION MANAGEMENT |
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開課學期 |
97-1 |
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授課對象 |
商學研究所 |
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授課教師 |
游張松 |
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課號 |
MBA7009 |
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課程識別碼 |
741 M2300 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必帶 |
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上課時間 |
星期三6,7,8(13:20~16:20) |
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上課地點 |
管一203 |
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備註 |
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生)
總人數上限：35人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Learning objectives: Build vision into the u-world and understand the theory of Information Technology, Innovations, Internetworking as well the impacts in Business Applications
1. The ubiquitous-World, Digital Innovations and Value Creation Cycle
2. e-commerce business models and Internetworking
3. Build up expertise for Business IT planning and Applications
4. Establish visionary strategic expertise for the ubiquitous world
Course Structure of each week:
Sec I: course lecture
Sec II: Homework discussion
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課程目標 |
Learning objectives: Build vision into the u-world and understand the theory of Information Technology, Innovations, Internetworking as well the impacts in Business Applications
1. The ubiquitous-World, Digital Innovations and Value Creation Cycle
2. e-commerce business models and Internetworking
3. Build up expertise for Business IT planning and Applications
4. Establish visionary strategic expertise for the ubiquitous world
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Reference: (1) Information Technology For Management, Turban, Leidner, McLean and Wetherbe, 智勝書局, 02-2388-6368 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation |
15% |
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2. |
Homework |
15% |
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3. |
Midterm |
30% |
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4. |
Final |
30% |
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5. |
Project |
10% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/17 |
Introduction to Information Technology and Management |
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第2週 |
9/24 |
Ubiquitous world: Definition and building blocks of
HW: The functions of a (1) SOHO-Router. (2) Smart Phones. (3) RFID
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第3週 |
10/01 |
Creating a New Age via Information Technology: the Information Age Development in NTU and Taiwan (e => m => u)
HW: 台北無線城計畫：1. The architecture, coverage and the Award. 2. The service name, 3. Where it is available, and where NOT
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第4週 |
10/08 |
Business Models of e-business and e-commerce: B2B, B2C, B2b, B2c …
Digital Economy and Information Security (for e-commerce)
(HW: Give and describe an example of each)
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第5週 |
10/15 |
Networking: Site Visit and On-Field Experiments
HW: The architecture of NTU Campus Network
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第6週 |
10/22 |
Digital Innovations: iPhone, Wii, RFID, LED, DVD; Patents and VCC
HW: (1) Strategic use of iPhone for Business Competition. (2) VCC of DVD+ Industry and the specs. (3) Who is the winner and why?
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第7週 |
10/29 |
Planning and building a Corporate Intranet
HW: (1) Draw a diagram and (2) give an explanation of your Home Networking
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第8週 |
11/05 |
Innovative Business Infrastructure and Applications: Internet, WWW, MSN, Skype, Google, Google-Map
HW: (1) Draw a diagram and give an explanation of Skype’s P2P System Architecture. (2) Given the arising of GSM/WiFi cell phones, what is the opportunity for VoIP?
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第9週 |
11/12 |
Mid-term |
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第10週 |
11/19 |
Information Management in Business: System Classification
HW: (1) Give a comparison of JIT and JIC. (2) What’s your strategy for fastest ball-passing in a 10-person team? (3) And, what is the implication in Business Operation/communications?
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第11週 |
11/26 |
Innovations of IT Hardware (I)
HW: Point out the major Hardware Characteristics of the followings: (1) EeePC (2) Intel’s Duo/Quad vs. AMD
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第12週 |
12/03 |
Innovations of IT Hardware (II)
HW: Point out the major Hardware Characteristics of the followings: (1) Wii, (2) Taipei’s Transportation RFID
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第13週 |
12/10 |
Innovations of Computer Software
HW: Innovative Software Spec of (1) iPhone, (2) MacBook Air
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第14週 |
12/17 |
Networking Essentials: LAN, MAN, WAN, and Fundamentals
HW: Functions of (1) Bridges, (2) Routers, (3) Gateways
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第15週 |
12/24 |
Innovations of Networking: Wireless Technology, Ubiquitous Mobile Internet
HW: How can you improve the ubiquitous accessibility in Taipei City?
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第16週 |
12/31 |
Algorithm, Data Management and Enterprise Systems: MIS, CRM, SCM, ERP
HW: Write (1) an algorithm to execute the EOQ Model in business operation (2) Design a business network and computer system to implement the above EOQ operation.
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第17週 |
1/07 |
Project Presentation: With Photo/Name, responsible sections
(Final Project: An Innovative Business Model)
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第18週 |
1/14 |
Final |
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